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How to increase in store revenue
According to Google "“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time."
Increase conversion by offering a seamless shopping experience
Roughly 30 % of searches on how to find a store or a product in one of your stores are done on your website. Reach this highly relevant group of potential clients.
These searchers are often neglected. This presents a huge opportunity. Thinking often goes: because people are already on my website, I don't have to provide them with excellent user experience. They will come to my shop anyway. AB Test have shown that this is plainly wrong. Many retailers lose clients who are willing to visit a store by not showing the right information at the right time in an easy to use way.
Make it as easy and convenient for your website visitors to find your stores.
With the locator from Maplicate you make sure that your stores are found with a minimum of effort.
Maximise awareness of your offerings, your brand and locations by proactively managing your data so that you are best placed on Google
Google has a market share of over more than 90% in most countries of the western world.
Bering found on Google is crucial for your business success.
Google's relevance dwarfs all other platforms. Going the extra mile to be found on Google will give you disproportionate visibility.
We work with the best experts when it comes to holistic GMB management. 1st step ist that we make you owner of all your locations so that you can manage and update them. In addition we will constantly search for duplicates for you. Duplicates are the main cause that your locations will be deemed irrelevant by Google's algorithms or will not be shown at all.
We offer full service including managing the relationship with Google's support for you.
Do you like to wait? Your customers don't like to wait either!
Give your customers what they want: certainty to get what they want without waisting a minute. Self-schedule appointments whenever they want on any platform you offer. directly on your website or on social media. Give your client an outstanding service performance.
In addition you are able to track the impact of your online activities to your offline sales. Measure the revenue and profits you make in Dollar and Cents. No estimates or guessing needed.
If you want we create an SEO-optimised profile page for you, that is linked to your appointment scheduler. Your clients find you with a higher likelihood.
To get found it is crucial that your location data are up to date and accurate.
Opening hours. Hours during holidays and special situations like Covid. Pictures. Seasonal articles. All your data is in constant change.
Make sure to communicate these changes to your clients.
With our backend you get one single source of truth. All information both for your locator and Google My Business can be easily updated.
We also provide APIs to your existing systems so that no manual entries or double work is necessary.
With our backend you can easily control who has access. From Online Marketing with access to all locations to country managers for a specific region down to a store manager who can edit one individual store.
How do you make sure that Covid restrictions are met and your clients know the best time to visit your venues?
During Covid pandemic retailers came up with many creative solutions that the number of people in a location is limited. Every shopper needed a shopping cart. Others handed out badges or numbers to limit the number of people. Most common was placing a guard at the entrance who controlled access. This is costly and not very accurate.
people are quickly replaced by electronic systems to restrict the number of people.
Electronic systems like sensors are more accurate and cost way less to operate.
Sensors enable you to always react in time. In addition you can inform your clients in real time about current occupancy levels and create forecasts.
And even more important you can create forecast models for future occupancy.
This enables you to motivate clients to come to your stores during times of little demand. Attracting more clients and offering a better, saver experience.
You share the predicted occupancy levels in your location finder, your websites and Apps.
Case Studies
IKEA: locate the most convenient store and find products and services faster