For CPOs, the most important metric is the utilization rate.

For CPOs, the most important metric is the utilization rate. But many operators are wasting potential because they only communicate the binary status of "free/occupied".The example of the PFALZWERKE AKTIENGESELLSCHAFT HyperCharger illustrates how to actively control the load through data depth:- Avoidance of "dead" approaches: If customers see that a loader has been occupied for 19 minutes, they can calculate that the space will soon become free. This prevents users from migrating to the competition out of frustration.-Trust bonus increases frequency: A charging point that has been marked as available for "15 days" signals maximum reliability. Drivers prefer locations where data integrity is evidenced by timestamps.-Optimization of search traffic: By displaying the exact duration (e.g. "available since 1:19 hours"), we control the user flow. Drivers with high charging requirements target the powerful 400 kW points instead of losing valuable time at blocked stations.The economic lever: E-car drivers no longer only choose the location, but also predictability. Transparent live data reduces "range anxiety" and makes your charging park the preferred destination in route planning.The result: higher handling speeds, fewer failed attempts and a measurably higher ROI per charging point.CPOs, we invest millions in hardware. It's time for us to put the same focus on the software interface to the customer.How do you use your location data to optimize utilization? hashtag#CPOhashtag#ChargingInfrastructurehashtag#YieldManagementhashtag#EVhashtag#SmartDatahashtag#UtilizationRatehashtag#Elektromobilitäthashtag#Pfalzwerke‍800 Volt TechnologiesHelmuth RitzerThomas Hecker