Most companies view their "Store Locator" or "Find a Location" page as a basic service too, a necessary utility to help customers find a parcel shop or a physical branch.
DPD Deutschland is thinking differently.As you can see in this screenshot, DPD’s shop finder generates so much high-intent traffic that they’ve started monetizing the space with third-party ads (in this case, for Deutsche Bahn).
This is a masterclass in Product Mindset
*Leveraging Assets: A successful software product isn't just about functionality; it's about identifying "hidden real estate." DPD recognized they are sitting on a goldmine of attention.
*From Cost Center to Revenue Generator: By understanding user data and traffic volume, they’ve turned a standard service feature into a source of passive income.What about your store locator? Are you sitting on unmonetized traffic because you’re viewing your features through a "service-only" lens?
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